Madam- I am beautiful, what tense is it?
Student- Past !
Madam- How ?
Monu- what will you give me, I reach the top of
Teacher- If you had Rs 10 and you asked your father for Rs 10 more then how much would you have ?
Student- None.
Teacher- you don’t know your Arithmetic.
Animation has moved way beyond traditional cartoons for child viewing. The entire media and entertainment industry is using animation techniques profusely in television channels, advertisements, web & Internet, live action movies, which is why animation and multimedia holds significant importance as a recession-proof, new age career option.
Special mention must be made of the Indian animation industry as it is emerging as one of the most popular content markets and a global hub for outsourced projects. According to the FICCI-KPMG report, the estimated size of size of the Indian animation Industry is around Rs1,740 crore and is expected to reach Rs3,900 crore by 2013 with a CAGR of 17.8 per cent.
The animation industry reported an over 200 per cent increase in revenues in the past six months, as it saw a dramatic rise in content flowing in. Entertainment giants such as Walt Disney, Sony Pictures and Turner Entertainment, which make television commercials and computer games, are off-shoring content to India.
Says Anuj Kacker, global head, Arena Animation, “India has a great potential of talent, the only need of the hour is to groom that talent to international standards. At this juncture, it can be said that conventional career options are slowly taking a backseat. Tremendous career opportunities are opening up in this sector,” he says. There are various professional roles that an animator and multimedia professional plays in different industry segment:
Graphic Designer: He communicates visually using typography and images to present information using multimedia tools and software to create visually attractive page layouts and designs. Photoshop, Illustrator/Corel Draw, Indesign/Page Maker/Quark Express & Flash are popular software. A graphic designer would use a combination of text and graphics to design logos, brochures, newsletters, posters and signs and plays a significant role in publishing houses. Even apparel and jewellery designing companies need graphic artists.
Visualiser: The expert generates ideas pertaining to required text and gives a graphical presentation using software like Photoshop, Illustrator and Coral Draw. A visualiser designs magazines, cover pages, ads and newspapers and is very important in print media.
2D Animator: This role includes character design, clean up, doping, modeling, slugging and storyboarding. The animator needs to develop his skills through life drawing, composition, and perspective courses studying proportion, line of action, structure, and basic anatomy.
3D Animator: While a 3D animator is required to do much of the 2D artist’s role, he needs to deal more extensively with modeling, texturing, and lighting in a 3-D environment, often with the use of such software tools and packages such as Photoshop, Soft Image, Alias / Wavefront, Maya and Max Skills in life drawing, concept drawing, composition and character design form an integral part.
Storyboard artist: He interprets scripts to create storyboards. I layman language, a storyboard. In layman language, a storyboard refers to the pictorial representation of a script, as in the case of comic strips. This involves planning shots, visualilsing the story and maintaining continuity among shots. Cutting, pasting, drawing, quick sketching perspective and composition, story development and interpretation forms the main job of a storyboard artist.
Layout Artist: This job may be understood as that of laying or setting a stage for the animators to animate their characters and effects. It basically prepares the foundation by rendering backgrounds for each scene or sequence. For this, the artist needs to refer to storyboards. This is done with graphite pencils on punched animation paper and generally serves as a blueprint or under drawing that has to be rendered in color by background painters. Interestingly, these layouts do not appear in final production and are required for positioning characters!
Inbetweener: He helps the animator and assistants to complete the action of a scene. Generally, most animation artists begin their career as an inbetweener. Infact, this serves as the most essential step in learning the basics and professional techniques of animation by taking care of transition drawings between two extreme drawings, that is, the key drawings that distill the essence of an animated action. The inbetweens fill in the action between these key drawings.
CBT developer: Computer-based training (CBT) is a type of education wherein the learner learns by executing special training programmes on a computer. It is especially effective for training people to use computer applications as the programme can be integrated with applications so that students can practice using the application as they learn. The CBT’s are often referred to as tutorials.
Web Designer: This role involves conceptualization, planning, modeling and execution of electronic media delivery by means of Internet, that is, designing a website or Internet site. These electronic files are stored in the web server through which it can be viewed as web pages. The designer needs to have sound technical knowledge of multimedia software tools like graphics and animation tools, color/font selection, content creation, HTML/XML authoring, interactive items, through Flash, Java Script programming, and the like.
Special effects Designer: Known as SPFX or SFX, these are used to realize scene through use of software that cannot be achieved otherwise by live action. Special Effects artists are in great demand worldwide. A professional needs to know wide range of techniques over and above general multimedia tools. This includes, traditional theatre effects to modern computer graphics imagery (CGI), so as to create an impressive SFX scene.
Film Editor: Film or video editing is of two types- linear and non-linear. A multimedia professional can take up the role of a film editor by training oneself with video editing tools like Avid, Final Cut Pro, Velocity and ZS4 Video Editor.
Character designer: This individual designs or creates the character and must have a clear understanding of artistic and technical considerations for practical animation as he works on paper, screen and even sculpts real objects.
Concept artist: He makes pictorial representations or visuals using natural media or digital drawings. The main focus is to visualize the director’s vision.
Motion graphic artist: This artist’s role is to create things like titles for movies using a combination of text, image and computer generated content.
Matte painter: He creates backgrounds that are inserted digitally using programmes like Photoshop or Painter.
Compositor: This role involves assembling all components forming backgrounds, objects, live-action footage in layers and then manipulation of those layers to create the best visually impressive output.
Texture and lighting artists: This artist adds a combination of textures and lighting effects to a plain character to give it detail, personally and life-like characteristics. They develop style, mood and setting.
Remuneration in these fields will be in the range of Rs 12-20,000 for beginners and can go to 50,000 and above a month depending upon experience. Sky is the limit for entrepreneurs! Once equipped with the right kind of training, an array of opportunities open up. Proper training and effective exposure is all that is needed.
A Girl is one of the most beautiful creation of God। You can feel her innocence in form of a daughter। You can feel her care in form of a sister। You can feel her warmth in form of a friend। You can feel her person in form of a beloved। You can feel her divinity in form of a mother। The girls always perform their duty with full dedication। Even they do not get a safe and respectful place in this society। We all should admire girls and stop killing them बेफोरे बिर्थ otherwise this earth will be as dry as barren land.
Preeti- I listened, Suman. You had a proposal from Vicky, the future of our Society. But you refused. There is no paucity in him. He may be a good man with bright future.
Suman- Oh! You are so poor about life. He may but not sure. I don’t like him.
Preeti- Goldy is very poor in his studies but you accepted him. Why? I did … you see anything better in him than Vicky.
Suman- Study has no importance but money has. Goldy belongs to a Golden family. Next year he is going to abroad. His future is safe. That is why, I like him very much.
Practice makes a man perfect... ...- But nobody's perfect...... so why practice?
Money is not everything. - There's MasterCard & Visa.
One should love animals. - They are so tasty.
Save water. - Shower with your girl friend.
Love thy neighbour. - But don't get caught.
